Get Moving on Active Nation Day

Did you know that 63% of Australian adults are overweight or obese? Thats almost 2 in 3 people! Just to let that sink in a little more… that is nearly 2 thirds of our adult population! FAR OUT!

In fact, obesity is now the leading cause of premature illness and death in Australia – overtaking smoking.


According to the World Health Organisation (WHO), worldwide obesity has doubled since 1980. In 2014 more than 1.9 billion (39%) adults were overweight, with 600 million (13%) of these being obese. These are some pretty scary and seriously concerning numbers. With statistics like that, I personally cannot help but wonder… when will the government step in? Obesity is more than just a problem. It’s a worldwide epidemic and something needs to be done.

This is where Active Nation Day comes in…

So what is Active Nation Day?

“Active Nation Day is a movement created in 2012 by Lorna Jane to inspire women, their families, communities, cities and the world to live a more Active Life!”.  It is basically a day in which everyone is encouraged to get moving – to do something to nourish their bodies, look after their health and prioritise their fitness. It is a day to be dedicated to Active Living.

Can you believe that over 50% of the adult population in Australia do no formal exercise? Say what?! For someone who lives and breathes health and fitness and cannot imagine a day without some kind of exercise, this is a concept that is both foreign and hugely concerning. I am truly passionate about healthy living and I want everyone to know just how good their bodies are designed to feel. Thats why I am so on board with Lorna Jane’s Active Nation Day.

Now in its fourth year, Active Nation Day falls on the last Sunday of September. This year being September 27th (this Sunday). On this day there will be events hosted throughout Australia and the world, to encourage women to mark their commitment to Active Living by getting out and moving their bodies. Registered Active Nation Day events in Perth include Jacobs Ladder, Running the Bridges and bootcamps. You can find out what events are in your area by entering your postcode here. You don’t even need to attend an event! Just get out and get moving. Snap and photo of you being active and share it on social media.


And Don’t Forget To Sign The Petition

This year Lorna will be personally presenting a petition (signed by YOU) to the Australian Prime Minister to get a national day of Active Living on the Australian calendar and then the world. What an amazing idea! With 2 out of 3 Australian adults being overweight or obese, having Active Nation Day as an official event on the calendar is a great way to raise awareness of the importance of active living and could become a fundamental stepping stone towards beating the obesity epidemic.

With the aim of reaching a minimum of 50,000 signatures, you can do your bit by signing the petition online at or visiting your local Lorna Jane store. Be the change you want to see in this world. Start by signing the petition and getting moving this Sunday 27th!

Happy Active Nation Day!

Love Eloise x